What is a Website Theme and How Can it Help Your Website?

What is a Website Theme and How Can it Help Your Website?

First impressions are key for every aspect of business. In a job interview, you want to appear professional, responsible, and as if you are the ideal hire. When selling a product, you want to highlight it’s best features, it’s critical selling points. A website is no different. No matter what you are selling, product for your business, words for your blog, a well crafted website is imperative. In many cases, your website can be a potential customer’s first interaction with your company, and if your business is strictly online like many modern businesses, the only interaction. This is why your website needs to be easy to maneuver, professional, and properly designed.
Think of a website theme as your attire for a job interview. It’s not enough to simply go to the interview, you need to dress up, put some effort into your appearance, and show your audience who they are investing in. A website theme should show your company’s brand, your aesthetic. A website theme contains a variety of different elements. It includes your different fonts and font sizes, colors, logos, and everything that contributes to your websites overall design.
Think of your website as your gimmick. Every author has a writing style specific to themselves, every singer a unique sound, every artist a defining style, and every action hero their own catchphrase. Your website is your catchphrase. We all love pretty things. It’s just a fact of life, we like things aesthetically pleasing to the eye. Your website theme should be exactly that, sleek, pretty, not only pleasing to the eye, but eye catching.
Do your research! It is very important that you know exactly what you are doing in regards to your website design. We work hard for our money. Entering in credit card information when shopping online can be intimidating enough, you hear stories of leaked credit card information, or stolen card numbers weekly, so if your website does not look professional or you missed the mark when designing, you will miss out on so many would be customers. There are a lot of scams on the internet just waiting for some poor soul to enter in their card information, which is why so many people are weary and always on guard. When I am shopping online, if I go to a website and it seems even slightly off, chances are I won’t be buying anything or coming back. A bad website theme can make your website seem sketchy and untrustworthy, and your customers want to feel confident in who they are investing their money into.
Locally owned businesses have a disadvantage, they are competing against powerful retail chains. Even though we as human beings love underdogs and supporting mom and pop shops, we also like knowing where our money is going. Even begining bloggers are competing against other well known writers, and the time we spend reading is just as precious as the money we are investing. Disadvantages, are not impenetrable walls however. They can be overcome with hard work, confidence, and of course, an incredible website theme! A proper website theme is your first step in taking on the big dogs, no matter your market.
Don’t shy away from a challenge, know your worth and show it off! Display what makes you and your company unique proudly, show your customers you are serious about your business or blog, and most importantly, serious about them. Take your time when building your website theme, find the colors, fonts, designs, and aesthetic that really represents you. Your website is the face of your company, treat it as such, wear it proudly! Remember, you wouldn’t show up for a job interview in a ripped t-shirt and muddy jeans.

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